A post graduate from IIM Calcutta, Praveen has not only built large brands, but has also been a successful mentor to start ups, has turned around distressed companies into cash earners and also scaled up ideas from incubation to series A funding stages (most notably Deccan Airlines), he has also had a successful IPO under his belt.
Praveen has over 25 years of rich experience in Marketing Management, Brand Management and Operations Management, Business Development and Business Consulting in the industries of aviation, bulk logistics, strategic planning (for India’s top 5 ad agencies) and setting up and managing a successful set of startups from scratch.
Strong exposure to Internal marketing and managing multimedia brand campaigns for Caltex, Dupont, Henkel, Nortel, Philips, Sara Lee and also successfully “Indianising of relevance & content “ without loosing out core brand essence.
Pioneered the first set of digital branding initiatives in India as Vice President – Emerging Media at Mudra Communications. Proven track record in “innovation” in low cost aviation and bulk logistics supply chains, including areas of cost and Project engineering.